Market Overview:

The electric kettle market is experiencing rapid growth, driven by increasing demand for convenience and time-saving appliances, rising focus on energy efficiency and growing popularity of tea and coffee culture. According to IMARC Group's latest research publication, "Electric Kettle Market Report by Raw Material (Stainless Steel, Plastic, Glass, and Others), Application (Residential, Commercial), and Region 2025-2033", The global electric kettle market size reached USD 1.9 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 3.1 Billion by 2033, exhibiting a growth rate (CAGR) of 5.3% during 2025-2033.

This detailed analysis primarily encompasses industry size, business trends, market share, key growth factors, and regional forecasts. The report offers a comprehensive overview and integrates research findings, market assessments, and data from different sources. It also includes pivotal market dynamics like drivers and challenges, while also highlighting growth opportunities, financial insights, technological improvements, emerging trends, and innovations. Besides this, the report provides regional market evaluation, along with a competitive landscape analysis.

Grab a sample PDF of this report: https://www.imarcgroup.com/electric-kettle-market/requestsample

Our report includes:

  • Market Dynamics
  • Market Trends And Market Outlook
  • Competitive Analysis
  • Industry Segmentation
  • Strategic Recommendations

Growth Factors in the Electric Kettle Market:

  • Increasing Demand for Convenience and Time-Saving Appliances:

    In the contemporary world of busy lives and hectic lifestyles, there has been greater need for an appliance that allows for simplicity and convenience such as electric kettles. More primarily for the urban lifestyle, where consumers are under increasing pressure to find time-efficient solutions for everyday task such as making cooking tea, coffee, or even instant meals. Electric kettles are much faster, efficient and easy to use than traditional stovetop kettles, allowing many households or businesses to incorporate kettles as more than just tea-related appliances, but efficient and speedy appliances as well. For example, companies like Breville, have even developed models that employ quick-boil technology to serve busy working and families needing more efficiency with time usage. All in all, you can see these trends especially in North America, which has seen even more use of single-person households and smaller apartments and condominiums that lend more and more people to more portable space-saving devices.

  • Rising Focus on Energy Efficiency:

    Energy efficiency is a key consideration impacting the electric kettle market due to the heightened sustainability awareness of customers and regulators alike. Due to the ability to boil exactly as much water as is needed, electric kettles are inherently more efficient than kettles heated on the stovetop, where an unnecessary amount of energy is wasted in boiling superflous water. Additionally kitchen appliance manufacturers are promoting features such as automatic shutoff and thermal insulation of the outer surfaces on electric kettles, which further promotes energy efficiency. An illustrative example can be found in the UK, where escalating energy costs have resulted in electric kettle manufacturers like Philips experiencing success marketing electric kettles with newer eco-friendly technological improvements. This remembrance of the successful electric kettle market in the UK provides a beneficial example of a positive corporate response to climate action plans that are in force in most countries globally, which can help strategize the determination of whether to engage with the electric kettle market or continue as a favored single-use, stove-top kettle option.

  • Growing Popularity of Tea and Coffee Culture:

    Overseas, the explosion in tea and coffee demand has dramatically increased the demand for electric kettles. The cultural consumption of tea in China and the UK necessitates an efficient and precise heating method for water, so electric kettles have become the standard. In North America, the rise of specialty coffee brewing and cultural elements associated with brewing coffee has increased the market demand for kettles equipped with temperature control elements to brew coffee at optimal conditions. Companies like Cuisinart have recently sold kettles with adjustable temperature features used by consumers that brew coffee for a product that meets their brewing specification. The expansion of culture around hot beverages and the convenience of using an electric kettle has driven the expansion of all types of electric kettles in the residential and commercial markets.

Key Trends in the Electric Kettle Market:

  • Emergence of Smart Kettles:

    The integration of smart technology into electric kettles is a prominent trend shaping the market. Smart kettles, equipped with Wi-Fi or Bluetooth connectivity, allow users to control temperature, schedule heating, or monitor power usage via smartphone apps. For example, in May 2023, TTK Prestige Ltd. launched India's first Wi-Fi-enabled electric kettle with temperature control, enhancing user convenience. This trend aligns with the growing adoption of smart home ecosystems, particularly in urban households. As consumers seek interconnected appliances, manufacturers are investing in IoT-enabled kettles to cater to tech-savvy customers, driving innovation and market expansion.

  • Preference for Premium Materials:

    Consumer preferences are shifting toward electric kettles made from premium materials like stainless steel and glass, valued for their durability, aesthetics, and perceived water quality benefits. Stainless steel kettles dominate due to their corrosion resistance and sleek design, while glass kettles appeal to users who prioritize visual appeal and purity of taste. For instance, KitchenAid has gained popularity by offering glass kettles that showcase boiling water, appealing to specialty cafes and design-conscious consumers. This trend reflects a broader focus on combining functionality with aesthetics, encouraging manufacturers to innovate with high-quality materials to meet diverse consumer needs.

  • Expansion of E-Commerce and Online Retail:

    The rise of e-commerce platforms has transformed the electric kettle market by increasing accessibility and consumer choice. Online retail channels allow brands to reach a global audience, offering a wide range of models with detailed specifications and customer reviews. For example, companies like Hamilton Beach have partnered with e-commerce giants like Amazon to expand their market presence, making it easier for consumers to compare features and prices. This trend is particularly significant in emerging markets like India, where rising disposable incomes and internet penetration drive online purchases of kitchen appliances, fostering market growth and competition.

Leading Companies Operating in the Global Electric Kettle Industry:

  • Aroma Housewares Company
  • bonavitaworld.com
  • Breville USA Inc. (Breville Group Ltd)
  • Chef's Choice
  • Electrolux AB
  • Hamilton Beach Brands Inc.
  • Koninklijke Philips N.V.
  • Morphy Richards Ltd
  • Zhejiang Supor Co. Ltd (Groupe SEB)
  • Zojirushi America Corporation (Zojirushi Corporation)

Electric Kettle Market Report Segmentation:

By Raw Material:

  • Stainless Steel
  • Plastic
  • Glass
  • Others

Stainless steel represented the largest segment due to its durability, resistance to corrosion, and aesthetic appeal.

By Application:

  • Residential
  • Commercial

Residential accounted for the largest market share as electric kettles are widely used in households for preparing beverages, soups, and other hot water-based applications.

Regional Insights:

  • North America (United States, Canada)
  • Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
  • Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
  • Latin America (Brazil, Mexico, Others)
  • Middle East and Africa

Asia Pacific enjoys the leading position in the electric kettle market on account of its large population, rapid urbanization, and a growing middle-class population.

Research Methodology:

The report employs a comprehensive research methodology, combining primary and secondary data sources to validate findings. It includes market assessments, surveys, expert opinions, and data triangulation techniques to ensure accuracy and reliability.

Note: If you require specific details, data, or insights that are not currently included in the scope of this report, we are happy to accommodate your request. As part of our customization service, we will gather and provide the additional information you need, tailored to your specific requirements. Please let us know your exact needs, and we will ensure the report is updated accordingly to meet your expectations.

About Us:

IMARC Group is a global management consulting firm that helps the world's most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

Contact Us:

IMARC Group

134 N 4th St. Brooklyn, NY 11249, USA

Email: sales@imarcgroup.com

Tel No:(D) +91 120 433 0800

United States: +1-631-791-1145